The best alternative to solid gold. Change your jewelry because you want to, not because you have to.
I started NONO SF in San Francisco with a simple goal: to make minimal, durable jewelry that keeps up with your daily routine without requiring extra care or attention.
Too much jewelry requires constant maintenance—taking it off before showering, removing it at the gym, or worrying about it fading after a few wears. We design evergreen pieces built to remove that daily friction.
Every piece is crafted using 14K gold PVD over a hypoallergenic 316L stainless steel base. Unlike traditional plating that wears off quickly, PVD bonds the gold at a molecular level.
This creates a 100% waterproof, sweat-resistant, and tarnish-resistant finish designed for showering, sleeping, working, and traveling.
You never have to take it off.
Hi! I'm Naomi, founder of NONO SF — a modern jewelry brand inspired by real life. We create minimal, waterproof pieces designed to last through busy days, coffee runs, and everything in between.
We work with a trusted small production partners for custom components, and we personally assemble, personalize, hand-stamp, and package every order right here in San Francisco with care and attention to detail.
Our jewelry is designed to be worn solo, layered effortlessly, and lived in daily—so you can feel put-together without overthinking it.
We use 14K real gold PVD coating over premium stainless steel — a strong, waterproof material made to last. It’s jewelry you can live in, without worrying about tarnish or fading.
Yes! All of our jewelry is nickel-free and hypoallergenic, so it’s safe for sensitive skin. We even test everything ourselves (in real life!) to make sure it’s not just beautiful, but also super comfortable to wear.
Yes! Our pieces are made with 14K gold PVD coating over premium stainless steel, which means they’re actually waterproof — not just “splash resistant.” You can shower, wash your hands, or even swim with them on. No green skin, no tarnish, no special care needed. Just jewelry that keeps up with your day.
That said, like all jewelry, a little extra care goes a long way. If you take your pieces to the beach or pool, just give them a quick rinse with freshwater afterward. The less exposure to harsh elements, the better they’ll look over time.
For US orders, standard shipping usually takes 3–5 business days once your order is on the way. See item details for estimated arrival times.
I accept returns within 30 days of delivery. If something doesn’t work out, just reach out and I’ll help you with the process. Cancellations are accepted within 24 hours of purchase.
Most of our pieces come in set lengths, but I can always customize a size for you. Just check the listing details or message me if you’d like a specific length, and I’ll make it happen.
Yes! Every NONO SF piece comes with a 1-year warranty.
If your jewelry fades, breaks, or doesn’t hold up with normal use, I’ll happily replace it or find a solution. I want you to love your pieces and feel confident wearing them every single day. Just send me your order info and a quick photo if something’s off — I’ve got you.
